Nissan to Introduce Altima, Rogue and Murano in South Korea

Nissan Motor Co. will begin rolling out cars in South Korea bearing its own brand – the Altima sedans, Rogue and Murano SUVs.

South Korea has a growing demand for imported cars and presently only Nissan's Infiniti luxury brand is on sale there.

Nissan's target sales – 10% of South Korea's import market by 2015 or 10,000-12,000 vehicles a year.

Nissan will have four dealerships – 3 in Seoul and 1 in Pusan.

South Korea sold some 40,000 imported autos last year or about 4% of passenger vehicle sales. Only 1,710 of those were Nissan Infinitis.

Demand for imported vehicles is expected to grow to 100,000-120,000 in the next half dozen years.

Nissan wants a piece of the market.

Toyota and Honda, which lead in the market, and have an edge in fuel-efficiency are not likely to share.

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