Beer shipments in Japan rise by a record 13% in the month of January
Beer has become an important trend in Japan and the shipments in the country has finally touched a record rise of 13% in the month of January. The exact number of shipments went up by almost 21.96 million cases, and this is an impressive rise. The entire data which reflects the consistent rise in beer, has been gathered from the country’s top five breweries.
The growth rate was expected to be strong because the year before, the shipments figures were already on a record high, despite of the national economy issues. Super Dry beer has seen the highest rise on a per brand basis, as it rose by 3.3% or 4.75 million cases.
Even the shipments of the third category beer went up by 15.5% and this is the first time a rise has been seen in this category. Even as the per capita income of each household, after the recession has been quite low in Japan, the consumption of beer was still high. As people were not able to purchase expensive brands, they rather went for cheap beer made in the country itself.