Apple Inc. calls off TV episode service from iTunes and Apple TV
Apple Inc. has called off their television show rental service. The service was ended after the company had launched the service a year back on iTunes and Apple TV .
Apple TV and iTunes users will no longer be able to have the option to rent the TV shows. Earlier the users used to rent the TV shows for 99 cents.
However, the company has assured that the movie rentals will still be available for the users. Tom Neumayr, the spokesman for Apple has said that the customers of iTunes have shown their overwhelming preference to buy the TV shows.
Tom added that iTunes in Cloud allows the users to download and watch the earlier TV purchases from their iOS devices like Mac, PC or Apple TV. The sales of the TV shows have been beneficial for Apple as well as the television networks. But unfortunately it did not have a major effect on the consumer behavior. The rental service was launched a year back and was kind of a experiment to see if the lower price point and short viewing window would encourage the sales of the Apple TV product. But the recent statement had indicated that the rentals did not do well.